Kit Kat is a wafer covered chocolate bar produced by Nestle. However, Kit Kats in Japan are on a superior level than the rest of the world. Probably because of their superior meaning in Japanese! “Kit Kat” in Japanese is “Kitto Katsu” which translates to “You will surely win”. They’re often given to students before an exam to wish them good luck.
The Kit Kat was invented in 1935 in York, England. The original Kit Kat was introduced to Japan in 1973. Kit Kat continued to expand the brand beyond only milk chocolate. Lucky for us, they have released over 300 varieties of Kit Kat flavors in Japan! We’re talking about flavors of your wildest dreams like wasabi, cough drop, corn, and sakura. How did all these wonderfully unique flavors get here? Well, it all started in 2004 with the first Kit Kat variety: Matcha (green tea).
The taste can depend on the season, region, and even price! Kit Kat has so many limited flavors and they are constantly rotated on the shelves in supermarkets and convenience stores. Seasonal releases include, but definitely not limited to: sakura Japanese sake, banana, mint, cookies & cream, caramel pudding, chestnut, and iyokan.
In the Japanese spirit of gift giving and souvenirs also known as “omiyage”, Kit Kat released region limited Kit Kats based on food famous in the area. Flavors such as Kyoto hojicha, Okinawa beni imo, Shizuoka wasabi, and Shinshu apple.
Nestle even has high end Kit Kats that are to be enjoyed in luxury. The Sublime Collection is crafted with high quality beans for exceptional taste, mouthfeel, and aroma. The Chocolatory Specials Collection is a playful twist created with the passtiers pallet in mind including flavors such as strawberry maple and butter. As well as the I ♥ Fruits collection which is a combination of fresh fruits and white chocolate including flavors such as yuzu, passion fruit, and cassis. In a limited release in 2005 Kit Kat created a special gold leaf wrapped Kit Kat.
Bite it, break it into two, share it. It’s up to you! But did you know you can cook it? Some Kit Kats in Japan are recommended to be put in the freezer, such as the strawberry cheesecake Kit Kat. In colder seasons Kit Kat released sweet potato and ice cream bake-ables which are to be toasted in the oven for a warm crisped outside.
With all this variety it’s surely impossible to get bored with Japanese Kit Kats, which we think is exactly what they want! Hats off to you Kit Kat Japan!
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