Pocky (ポッキー Pokkī) are addicting biscuit sticks covered in chocolate. They taste like a simple cookie with a smooth chocolate coating like the snack form of sweet breadsticks. The original milk chocolate Pocky was produced by the Glico company in 1966. Other flavors such as almond was created in 1971 and strawberry in 1977. From then on Pocky continued to expand with a variety of flavors, types, and sizes.
Pocky is originally from Japan and it continues to be one of the most popular snacks in the country. Pocky is also released internationally in the United States, Canada, Australia, New Zealand, China, South Korea, Thailand, Indonesia, the Philippines, Laos, Malaysia, Singapore, Hong Kong, Taiwan, India, Burma, Brunei, Vietnam, and in Malaysia previously as “Rocky”. As well as across European countries through Mondelez International under the name “Mikado”.
While Pocky is available in international locations, the flavors in each country vary and the most mouthwatering are typically reserved for Japan only.
A lot! Pocky has various flavors which are sometimes limited or seasonal. Some flavors include milk, banana bran, berry chocolate, pumpkin, coconut, blond chocolate, honey, milk cocoa, savory sakura, and matcha sakura.
Pocky Double is the short thick version that is half the length with double the coating. They feature exclusive flavors such as white chocolate & peach, white chocolate & lemon, chocolate & strawberry, and coffee & cocoa.
Big Pocky have each stick individually wrapped within the box. They come in Japanese regional flavors such as Tokyo amazake, Ehime Iyokan, Amaou Strawberry, Gorojima Kintoki Sweet Potato, Sato Nishiki Cherry, Yubari King Melon. Shinshu Kyoho Grape, and Uji Matcha.
Pocky has also made versions tailored towards adults with the collaboration with Fauchon, the French gourmet food company. The Pocky x Fauchon collection featured cassis and pistachio flavor. As well as the Pocky luxury collection with the Adult Amber which goes well with whiskey and the Goddess Ruby which pairs with red wine.
Pretz, which are similar but oh so different to Pocky, are also produced by the Glico company. They are stick snacks which are seasoned rather than smoothly coated in chocolate or creamy varieties.
You can try Pocky & other Japanese candy in our monthly Japan Crates!
Check out our Ultimate Candy Guide for more Japanese Candy and Snacks!