Umaibō is a delicious puffy corn snack stick from Japan. Imagine a giant cylindrical cheeto that comes in savory and sweet flavors! This very popular dagashi (link) has been around since 1979. Each wrapper features Umaemon, its cat mascot, whose name is a pun on the character Doraemon.
Umaibō in Japanese is うまい棒. “Umai” translates to delicious and “bo” means stick, therefore it’s a “delicious stick” and we couldn't agree more!
Umaibo comes in many different flavors such as mentai, corn potage, natto, cheese, teriyaki burger, salami, vegetable salad, chicken curry, tonkatsu sauce, shrimp & mayonnaise, takoyaki, beef tongue, rice dumpling, and pizza. Umaibo also comes in sweet flavors such as chocolate and sugar rusk.